Acclaim for
brands and
their makers.

Comprehensive. Expert. Impartial. The German Brand Awards give unique visibility to successful brands. Their judges and organisers are independent, and their criteria are transparent. A contact list of over 315 million names, the overwhelmingly positive response from companies, agencies and service providers, and more than 1,200 entries submitted in the Award’s second year testify to the huge amount of interest generated by this prize for excellence in brand management

Your road to
success starts with
your participation.

The German Brand Awards competition is open to companies, agencies, service providers and marketers from all sectors worldwide. The panels of experts at the German Design Council decide on admission to the contest.

Picture: Manuel Debus

Take your place in
the circle of the elite.

The German Brand Awards provide an excellent forum for showcasing the work you have done with your brand. They place you in the circle of the elite, in the eyes of all the world: in addition to customised communications and your presence in the gallery of winners, with all the associated PR, the gala evening for winners, held in Berlin, provide an unrivalled opportunity for networking and building your media presence.

Photo: Manuel Debus

Knowledge exchange at the
German Brand Convention.

The German Brand Convention takes place on the occasion of the awards ceremony in Berlin. The dialogue format with selected prize winners of the competition ensures a well-founded exchange of knowledge on current questions of brand work and supports cross-industry networking.

Picture: Manuel Debus

The quality of an award can be judged
from the organisation behind it.

The German Brand Awards is a competition organised by the German Brand Institute. This Institute was founded by the German Design Council and the consulting firm GMK Markenberatung in order to strengthen brand management as a critical success factor for companies competing in both the domestic and international markets. The award is intended to function as a catalyst in the German brand sector, bringing together the most important brand manufacturers and sparking dialogue. With the German Brand Awards, the Institute has created one of the most important prizes available to German brands.

More about the German Design Council
more about GMK Markenberatung

German Brand Awards
catalogue 2019

Presenting all of the winners as well as a selection of nominated projects, the German Brand Awards catalogues showcase the diverse aspects of professional brand management. The catalogue comes in two volumes: »Excellence in Brand Strategy and Creation« and »Industry Excellence in Branding«.
order your catalogue now

Brand, makers, and what inspires them:
the German Brand Monitor 2019/2020

Brands are an important factor in business success. Naturally, you want to manage your own brand successfully – but where do you start? You’ll find some valuable tips in the German Brand Monitor: the magazine publishes regular studies on trends and developments in brand management in Germany – and provides brand manufacturers, companies, consultants and agencies with ideas on how to approach their own brand management strategy. The latest edition includes its first feature on the challenges of digital brand management.

German Brand Monitor is Germany’s largest decision-maker study on trends and developments in brand management. The magazine is published by the German Design Council and GMK Markenberatung.



More details about the German Brand Monitor (german)
order the new edition now


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